Seattle NHL training center named Kraken Community Iceplex after partnership agreement with Starbucks
A multi-year partnership announced Wednesday between Starbucks and the Kraken allowed the coffee giant to help choose the name of the team’s planned $ 80 million Northgate Mall training center, which will now be called Kraken Community Iceplex.
The community-themed deal didn’t include naming rights, but Starbucks worked with the team to choose the name from a list of options. The deal will see Starbucks open a community store in the Northgate facility, with a percentage of the proceeds going to the team’s One Roof Foundation and other local nonprofits.
“Starbucks is extremely proud of our hometown and we are honored to work with an organization like the Seattle Kraken that shares our values,” said Kevin Johnson, CEO of Starbucks, in a joint statement issued with the team. “The people of our city represent the best of us, and by working together we are committed to strengthening the Seattle community, celebrating our neighbors, and building a lasting partnership that improves the lives of individuals and families through the Puget Sound. “
Starbucks currently operates 20 community stores nationwide, which strive to provide opportunities for people from underserved communities by hiring locally, partnering with nonprofits, providing space for events and programs and by working with local artists.
The deal will see Starbucks and the Kraken undertake what they have called “key investments” and work with local nonprofits – including the One Roof Foundation, Black Girl Hockey Club, YouthCare, Boys and Girls Club and Washington Wild – to facilitate access to resources and opportunities. for young people, especially girls and people of color. Starbucks will establish an ongoing Puck Drop grant, providing an initial $ 50,000 to Seattle-based Youth Care for its work with homeless teens and young adults.
Starbucks will also be the exclusive coffee served both at the Iceplex and in the main team arena. The three-rink training center is slated to open partially for the team next month, then fully open to the public by mid-September, while the main arena will open by October.
Iceplex will serve as the headquarters of Kraken, the main ice rink for up to 1,000 spectators and used by the team for daily training. The two additional ice surfaces – and the main one when the Kraken is not training – are intended for local ice hockey leagues, tournaments, public skating, figure skating and other activities.
“We are delighted that Starbucks and the Kraken, two impact-driven community leaders, are joining forces to help expand access to resources and opportunities for Seattle-area youth,” said Suzanne Sullivan, Director on the progress of YouthCare, in Wednesday’s press release. “We look forward to building this partnership together to transform the lives of homeless youth through employment, education and community programs, for years to come. “
The One Roof Foundation, the philanthropic arm of the Kraken and its partners in the Oak View Group developing Climate Pledge Arena, has made youth homelessness one of the three key areas it plans to target, along with improving youth access to hockey and the promotion of environmental justice. The foundation has embarked on a 10-year partnership with YouthCare to help provide jobs and training for those who use its services, in addition to a financial commitment of $ 10 million over that period.
Mari Horita, the Kraken’s vice president of community engagement and social impact, said in an interview in May that the foundation’s goal is to be more than a “third party funder” for non-profit groups. This means, she said, actively trying to implement change through partnerships and actions rather than just writing checks.
“Right now in our country we are going through a radical change,” said Horita, who is also the executive director of One Roof. “And as we come out of the events of last year, I think there’s a widely shared understanding that we need to go back and do things a little differently. “And we have to do it in a way that is better and in a way that includes everyone.”
Another element of the Starbucks deal will see 100 community members – including first responders, nonprofits, educators and other community figures – invited to every Kraken home game.
“Since its inception, the Seattle Kraken has been committed to the greater Seattle community, and there is no better partner to amplify that commitment than Starbucks,” said Kraken CEO Tod Leiweke. “We are proud of
let’s join forces with a like-minded change agent, and we both agree that, collectively, we will have a lasting impact on our region. “