Ssangyong plans rival Jeep Wrangler for US market entry
Mahindra & Mahindra’s Ssangyong is trying to break into the US market, with an anticipated Jeep Wrangler rival within the lead.
The Wrangler fighter can be primarily based on the just lately launched Tivoli compact crossover, whereas styling can be drastically influenced by the Ssangyong Korando, a automobile whose life started as a licensed Jeep CJ-7 clone. Coach experiences. Energy for the proposed mannequin would additionally come from the Tivoli, which incorporates 1.6-liter gasoline and diesel engines, in addition to an EV variant.
Ssangyong’s first entry into the US market follows years of avoiding that market as a result of large funding he ought to have made to construct fashions to draw US shoppers, in keeping with a enterprise supply:
The corporate has by no means cracked in North America as a result of it requires an enormous funding, and since the distributor mannequin that we use in different territories would probably not work in the US. However a premium Wrangler-style 4×4 may create the waves we might have to make a mark there. On the similar time, it will work very properly for us within the UK and Europe at a time when profile constructing is totally important.
The Tivoli-based mannequin would observe the long-wheelbase model of the Tivoli bundle for 2016 and be produced alongside the crossover.